AscendMT: Case Study 3

Software client sees dramatic turnaround

In 2007, AscendMT was contacted by the board of directors of a small start-up. The board was faced with a difficult decision whether to continue investing in a company that appeared to be out of line with their original business plan.

The company offered web-based property management software. Despite a strong product and clear market niche, the company was in trouble. The initial investment was depleted and the original business model had not been validated before the funds ran dry.

Enter AscendMT

The senior partners at AscendMT did a full review of their products, personnel, and markets.

AscendMT cut the software company's operating expenses in half within 90 days, strengthened strategic partnerships, and invested in new revenue sources.

As a result of these key moves, we were able to negotiate a multi-million dollar sale for the board of directors and stockholders.

The small start-up went from potential shutdown to a multi-million dollar sale in less than a year!

Case 1:
Built $50m Company
Case 2:
Launched New Products
Case 3:
Implemented Exit Strategy