AscendMT: Case Study 2

Given AscendMT's extensive sales and marketing management experience, we have been involved in many product launches. As described in the chart below, we implement a simple methodology that has been used for many years and has created significant market success for many clients.

In introducing a new company/product, we focus on a three phase marketing strategy: market assessment, implementation of marketing programs, and sales rollout.

The key to any plan is hands-on involvement. At AscendMT we work closely with our clients' current customers and prospects to understand their strengths and weaknesses. With this information we begin to formulate a revised marketing plan for the client. At AscendMT we go beyond simply offering analysis and problem identification, we provide implementation solutions and support: That is the AscendMT difference.

We work closely with your team to identify a clear and viable marketing plan. We then create a deferred compensation plan that is based on a successful rollout of that plan within North America. We are rewarded based on the success of our customers.

Phase 1 - Assessment
  • Company Review
  • Payments Industry
  • Competitors
  • Phase 2 - Marketing
  • Manage Industry Analysts
  • Leverage Partnerships
  • Marketing Collateral
  • Website Redesign
  • Phase 3 - Rollout
  • Sales Management
  • Joint Partnership Calls
  • Extensive email campaigns
  • Road shows – Webinars
  • Direct Sales Efforts
  • Case 1:
    Built $50m Company
    Case 2:
    Launched New Products
    Case 3:
    Implemented Exit Strategy